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Low Instagram Reach? Here’s what you can do (Part 2)

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Welcome back, friend! 👋 In Part 1 of the series about how to reach more people on Instagram, we dove into understanding what Instagram reach is, if your Instagram reach is truly low, audit your content, optimize your posting schedule, leverage Reels and Carousels, and design posts to drive shares. If you haven’t read it yet, check […]

Low Instagram Reach? Here’s what you can do (Part 1)

Content creator juggling tasks with laptop, notebook, and creative tools at a workspace

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Hey there, friend! 👋 So, you’ve been pouring your heart and soul into your Instagram content, but your Instagram reach just isn’t where you want it to be. Trust me, I’ve been there. Back when I was juggling my full-time job at Google and building my content creation side hustle, there were days when it […]

Instagram Profile/Bio Optimization: 5 Essential Elements of a Successful

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Hey there! 👋 If you’re a content creator looking to elevate your Instagram profile/bio optimization game and make a lasting impression, you’ve come to the right place. Did you know it takes less than a second for someone to form an impression of your profile? First impressions are everything, especially on a platform as fast-paced […]

5 Reasons Your Reels Aren’t Going Viral and How to Fix Them

How to Go Viral on Instagram Reels

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Your Reels aren’t going viral? These 5 mistakes might be holding you back from reaching a wider audience on Instagram

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I'm a luxury travel content creator, photographer, entrepreneur, and online educator. Since escaping my old corporate office cubicle and swapping my digital marketing career at Google for a life as a travel creator - 60+ countries and counting! - I have grown my audience to over 1M followers across platforms and have worked with major hospitality and lifestyle brands. 

Now I'm on a mission to help others turn their passions into a career in social media, just like I did. If you want to learn how to turn your Instagram into a profitable business so you can live the life of your dreams, too, you're at the right place!

Hey, there! I'm Catarina, nice to meet you.


If you’re already spending time doing the things you love, why not turn it into a profitable influencer business? Let me show you how.