Hey there!

I'm Catarina Mello.

Digital marketing expert, online entrepreneur, SF-based afraid-of-flying frequent flyer, self-taught photographer, luxury travel content creator, and champagne lover

But life hasn’t always been like this.

Chapter 01: The “traditional” path

Trust me when I say I know what it feels like to have a dream that seems far off and unrealistic. 

Not too long ago, I was following the “traditional path” trying to climb the corporate ladder. I knew what it felt like to wake up every morning and dread the day ahead because you’re not doing the work that fulfills you.

Instead of following my dreams, I did what I thought I was “supposed” to do. I chose a great college, graduated with an engineering degree, was hired at Google advising high-level C-suite executives on their online marketing strategies. I got married, moved abroad, and did everything to check the boxes of what I thought would give me the “perfect” life on paper – except I wasn’t happy.

My life was missing passion and purpose. I felt suffocated and uninspired every day living out someone else’s dream. 

I needed time to clear my mind so I took a much-needed escape from the daily grind to relax in Bali for a 10-day trip. I felt alive and inspired every day I was there and I wanted to feel that same way when I woke up every day, no matter where in the world I was. 

This was the moment I knew it was time to change the course of my life so that I no longer wondered what I was doing with my life on a daily basis because I was actually living my life feeling aligned with my passions and my purpose.

I was determined to be next and started my Instagram account the same day I landed back home from Bali.

Every day I watched other regular people – just like you and I – use the power of social media to create their dream life and get paid to travel and share their passions online. 

Chapter 02: Success isn’t an accident, it’s a choice.

While it wasn’t an easy start, I was determined to make it work, and fast. The more I explored the influencer world, the more I knew I needed to succeed at it. 

It came with a slew of its own challenges, though. I struggled with fear, self doubt, impostor syndrome, isolation, and more but I didn’t let it stop me. I knew if I didn’t pursue what I really wanted, I would be stuck living a life that didn’t align with me forever.

So, I held nothing back. I took messy action, faced a lot of trial and error, tweaked and tested, invested in marketing books (there weren’t any courses then!), and used my marketing at Google background to navigate it.

I hustled building this career for myself on the side for two years until I knew it was sustainable and safe for me to quit my job.

While I grew quickly – in just one year I hit 200,000 followers -- It wasn’t without a lot of trial and error.
I struggled not knowing how to monetize my account, I made a lot of mistakes, and figured it out on my own. I had no clue how to navigate this career and I didn’t know a soul in this industry to ask questions. It was lonely and challenging to the point where I hid it from my family and friends (except my husband) because I was afraid of their judgement and afraid they’d watch me publicly fail.

My influencer career started picking up quickly, I was getting invites for paid trips to other countries every month, using all my vacation days and weekends to travel and create content. I was exhausted trying to balance essentially two full-time jobs. I was working during the day for Google and creating non-stop on nights and weekends for my influencer career.

But my hard work paid off. 

Chapter 03: So, I quit!

I ended up handing in my resignation letter and walked away from my cushy 6-figure salary at Google in July of 2019 when I started making more money as an influencer than my day job and since then I’ve been continuously making multiple 6-figures solely from brand partnerships.

Instead of making you figure it out on your own like I had to do, I want to help you create a life that fulfills you by turning your passions into a profitable influencer career - with guidance and without years of trial and error.

It really wasn’t that long ago I was questioning if this was possible for me and it was. The best part of this? I’m not special. I used to be insecure to even speak English and hid my Instagram from everyone I knew because I was scared they’d watch me fail.

I’m proof that you CAN become a full-time influencer and that your dreams aren’t out of reach.

I know how scary it can be to take this leap, but I also know how rewarding it is to live a life that fulfills you every single day. I mean, just imagine where YOU can be in a few years after you leverage what I teach you and start building your very own influencer career, doing what makes YOU happiest for a living.

I now regularly work with brands like Hilton, Ritz Carlton, Hawaiian Airlines, Beautiful Destinations, Club Med, LinkedIn, Lulu’s, Japan Tourism Board, Visit Mexico, and more.

I went from working FOR Google to working WITH Google. 

I’ve watched the Northern Lights bloom across the sky, experienced profound moments on a Tanzanian safari, soaked up luxury in hotels across the globe… and shared it all with an incredible community.

It’s the kind of freedom-filled life I see for you. It’s the no-limitations career I know you deserve.

Let me help you get there.

take me to courses → 

My Favorite Things

Cafes - like this cute cafes in Charleston!

The Beach! It's my zone of serenity where all of my best ideas happen.

my happy place

Accessorizing. I'm that girl with 47 pairs of earrings and a closet of full of shoes. Hey, we all have our passions in life. 

Plant babies


always chasing sunsets


This      That


Cold Brew

Night Owl


Eggs Benedict



Pet Mom

Hot Coffee 

Early Bird


Avocados Toast

Horror movies 

 Ice Cream

Plant Mom

 I hate avocados #sorrynotsorry

chocolate and passion fruit for me, please!

my pandemic plant babies!

Meet the Team


Catarina (me!) 


Course Launch Master


 Tracking & Analytics Guru


Content Headwoman & Pinterest Queen



Video Head Honcho

Head Strategy Ninja


Brand Partnerships Manager


Payments Hero

 in partnering?


work with me →