You know that itch for more you just can't shake? That desire to explore the world for longer than your 2 weeks of PTO? That longing for the day you'll get to live the same life you see others live while scrolling aimlessly on Instagram during your lunch break? Same.
oh hello
CEO, digital marketing expert, afraid-of-flying frequent flyer, self-taught photographer, luxury travel content creator, and candle connoisseur.
I am Catarina Mello.
I see you, dream-chaser. I've BEEN you, staring at a distant, seemingly unrealistic dream. But here's the thing: I didn’t stumble into this career or get 'lucky.' Nope, not one bit.
Quite the opposite, really — once upon a time, my husband, Rafael, and I packed up our big dreams (and a few suitcases) and moved from Brazil to the United States in our mid-twenties.
He was off to chase down his MBA, and me? I landed what I thought was my "dream job" at Google. But the reality is that my entry-level paycheck and his full-time studying (hello, BIG student loans!) meant we were just scraping by, living that paycheck-to-paycheck life.
It didn't take long for me to realize that I wasn't made to be confined in a windowless office cubicle, trying to climb up the corporate ladder. The corporate world was squeezing the joy out of me, day by day.
I grew restless. I knew that if I wanted to unlock the time and financial freedom I so desperately craved, I’d need to make a change.
Picture this: late nights, cold coffee, weekends filled with watching tutorials and reading every marketing book I could find, and an Instagram account that began as a mere side hustle. My photography skills? Well, let's just say my selfies were more awkward than a first date. Through messy action, endless trial and error, and a big dose of imposter syndrome, I kept pushing. Quitting? Not an option.
It worked. After two years of hustle, balancing a demanding day job with a creator career on the side, I saw my following count on Instagram go from 0 to 200k – so I waved goodbye to my nine-to-five job to dive headfirst into the influencer world.
And you, with that spark in your eyes and that dream in your heart? You can do it too.
It might seem scary to take the leap, but oh, the sweet reward of living a life that fills you with joy every single day.
My first post on Instagram back in 2017 grew into a 7-figure online empire that I get to run from anywhere in the world. I've worked with brands like Hilton, United Airlines, Airbnb, HBO, Japan Tourism Board, Marriott, Amazon, to name a few. And I've been featured on Business Insider, Forbes, Wall Street Journal, and more.
I’ve watched the Northern lights expand across the sky, experienced profound moments on a Tanzanian safari, soaked up luxury in hotels in 60 countries across the globe, and shared it all with an incredible community.
Going all in on your content creator dreams to live life on your own terms is the life I know you deserve.
Over the past 3 years, my courses have helped over 4K aspiring creators turn their passions into thriving influencer careers. My students have left unfulfilling jobs, moved across the globe, grown engaged communities online, stayed at luxurious hotels in places like the Maldives, monetized their Instagram through dream brand partnerships, launched their own products, and so much more.
It's my mission to help you build the highly profitable content creator business of your dreams. With the right guidance, mindset, and strategies that work — you can get there faster (and with much less overwhelm) than I did.
Maldives
Where I go to recharge my soul.
South Africa
South Africa truly has it all. Spectacular landscapes, diverse cultures, near-perfect weather, superb value for money and my favorite part: incredible safari experiences.
My favorite countries
Italy
The history, the architecture, the wine, the food, the landscapes, the coast. Do I need to say more?
MEET THE TEAM
the boss
Catarina
the other boss
Rafael
Talent manager
Kamla
COO & Ads Maven
Antonio
CATARINA'S RIGHT-HAND
Alex
Video Wizard
Malu
Customer Success Lead
Violet
Copywriting Genius
Clare
Community Glue
Diana
ads & analytics guru
Guilherme
By the numbers
How many photos I currently have on my phone's camera roll
Number of students in the Influencer Mastercourse
Number of countries the students of the Influencer Mastercourse are from
Number of plants I have at home
Countries visited
Followers across all platforms
Revenue from brand partnerships
6300+
65
79
95,936
1M+
23
1M+
Ready for an inside look at exactly how to kickstart your influencer career?
This class will teach you tried-and-true strategies to grow your following, increase your engagement, and land paid brand deals with companies you already love + support.
Free IG Masterclass
