Digital marketing expert, online entrepreneur, SF-based afraid-of-flying frequent flyer, self-taught photographer, luxury travel content creator, and champagne lover
Trust me when I say I know what it feels like to have a dream that seems far off and unrealistic.
Not too long ago, I was following the “traditional path” trying to climb the corporate ladder. I knew what it felt like to wake up every morning and dread the day ahead because you’re not doing the work that fulfills you.
Instead of following my dreams, I did what I thought I was “supposed” to do. I chose a great college, graduated with an engineering degree, was hired at Google advising high-level C-suite executives on their online marketing strategies. I got married, moved abroad, and did everything to check the boxes of what I thought would give me the “perfect” life on paper – except I wasn’t happy.
My life was missing passion and purpose. I felt suffocated and uninspired every day living out someone else’s dream.
I needed time to clear my mind so I took a much-needed escape from the daily grind to relax in Bali for a 10-day trip. I felt alive and inspired every day I was there and I wanted to feel that same way when I woke up every day, no matter where in the world I was.
This was the moment I knew it was time to change the course of my life so that I no longer wondered what I was doing with my life on a daily basis because I was actually living my life feeling aligned with my passions and my purpose.
I was determined to be next and started my Instagram account the same day I landed back home from Bali.
While it wasn’t an easy start, I was determined to make it work, and fast. The more I explored the influencer world, the more I knew I needed to succeed at it.
It came with a slew of its own challenges, though. I struggled with fear, self doubt, impostor syndrome, isolation, and more but I didn’t let it stop me. I knew if I didn’t pursue what I really wanted, I would be stuck living a life that didn’t align with me forever.
So, I held nothing back. I took messy action, faced a lot of trial and error, tweaked and tested, invested in marketing books (there weren’t any courses then!), and used my marketing at Google background to navigate it.
I hustled building this career for myself on the side for two years until I knew it was sustainable and safe for me to quit my job.
While I grew quickly – in just one year I hit 200,000 followers -- It wasn’t without a lot of trial and error.
I struggled not knowing how to monetize my account, I made a lot of mistakes, and figured it out on my own. I had no clue how to navigate this career and I didn’t know a soul in this industry to ask questions. It was lonely and challenging to the point where I hid it from my family and friends (except my husband) because I was afraid of their judgement and afraid they’d watch me publicly fail.
My influencer career started picking up quickly, I was getting invites for paid trips to other countries every month, using all my vacation days and weekends to travel and create content. I was exhausted trying to balance essentially two full-time jobs. I was working during the day for Google and creating non-stop on nights and weekends for my influencer career.
I ended up handing in my resignation letter and walked away from my cushy 6-figure salary at Google in July of 2019 when I started making more money as an influencer than my day job and since then I’ve been continuously making multiple 6-figures solely from brand partnerships.
Instead of making you figure it out on your own like I had to do, I want to help you create a life that fulfills you by turning your passions into a profitable influencer career - with guidance and without years of trial and error.
It really wasn’t that long ago I was questioning if this was possible for me and it was. The best part of this? I’m not special. I used to be insecure to even speak English and hid my Instagram from everyone I knew because I was scared they’d watch me fail.
I’m proof that you CAN become a full-time influencer and that your dreams aren’t out of reach.
I know how scary it can be to take this leap, but I also know how rewarding it is to live a life that fulfills you every single day. I mean, just imagine where YOU can be in a few years after you leverage what I teach you and start building your very own influencer career, doing what makes YOU happiest for a living.
I now regularly work with brands like Hilton, Ritz Carlton, Hawaiian Airlines, Beautiful Destinations, Club Med, LinkedIn, Lulu’s, Japan Tourism Board, Visit Mexico, and more.
I went from working FOR Google to working WITH Google.
I’ve watched the Northern Lights bloom across the sky, experienced profound moments on a Tanzanian safari, soaked up luxury in hotels across the globe… and shared it all with an incredible community.
My Favorite Things
Cafes - like this cute cafes in Charleston!
The Beach! It's my zone of serenity where all of my best ideas happen.
Accessorizing. I'm that girl with 47 pairs of earrings and a closet of full of shoes. Hey, we all have our passions in life.
Plant babies
Sunsets
Traveling
This That
or
Cold Brew
Night Owl
Champagne
Eggs Benedict
Rom-coms
Cookies
Pet Mom
Hot Coffee
Early Bird
Margaritas
Avocados Toast
Horror movies
Ice Cream
Plant Mom
Antonio
Catarina (me!)
Boss-of-all-things
Course Launch Master
Guilherme
Tracking & Analytics Guru
Christine
Content Headwoman & Pinterest Queen
Peter
Malu
Video Head Honcho
Head Strategy Ninja
Josh
Brand Partnerships Manager
Teia
Payments Hero