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How to use IG Stories to ⬆️ engagement (really!)

Why Instagram Stories Matter in 2025

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CEO, digital marketing expert, afraid-of-flying frequent flyer, self-taught photographer, luxury travel content creator, and candle connoisseur. 

I am Catarina Mello.

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“Post on Instagram Stories, it’ll improve your engagement” 

You might’ve heard this 👆go around in the creator world a million times.

I get ittt. 

Here’s the thing, though…

Nobody tells you WHY Stories matter so much (hint: it’s more than just “engagement”)

…or more importantly HOW to make Stories work for YOU. 👀

Worry not – that’s what I’m here to share. 

First, let’s talk about why you can’t sleep on IG Stories as a content creator in 2025 👇🏻

1️⃣ It builds your “personal” brand. 

Relatability is your secret weapon as a creator, and Stories let you flex it. 

Saw a breathtaking scenery on a train ride? Film 🎥 and share 📲.

Found a lip tint that survives a goood pad thai? Snap 📸 and share 🤳. 

These everyday glimpses infused with YOUR personality are exactly what makes your audience go, “Wow, they’re just like me.” 🤩

2️⃣ Real-time connections = deeper engagement. 

Guess what happens when you share these little sneak peeks into your life? It sparks curiosity. And when people are curious? They DM you. They comment. They show up. 

The result? You’re building relationships, nurturing community, and yes – boosting engagement metrics naturally (perfect pitch padding material, don’t you think? 😉)

Now that you *know* Stories are a can’t-miss for you as a creator → it’s time for you to finally GET IT RIGHT with Stories.

In this blog post, I’m sharing the exact strategies I’ve used to improve the engagement and quality of my Instagram stories over the past year. 

Read it so you can learn: 

  • How to set the right expectations with your Stories 
  • 3 ways (beyond polls) to deepen connection with your audience
  • 4 obvious mistakes to avoid in your Stories to not leave behind

Remember… It’s NOT about perfection. It’s about staying consistent so you can keep your community hooked, engaged, and excited for you. 

Want to give Stories a spin with the right strategy? Let’s go. 🔥

Chase those dreams, 

Catarina

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