Why Growth Hacks Aren’t the Key to Building a Profitable Influencer Career—And What Actually Works
Newsletter: February 23rd, 2025
With over 8+ years of growing a following of over 1M+ across all platforms under my belt. (And over $1M+ closed in brand partnerships)…
I have a keen sense of what most people struggle with when building a profitable career on social media.
Most aspiring influencers believe that making a full-time living on Instagram consists of:
🙄Relying heavily on trends to get in the algorithm’s “good graces”
🙄Having a minimum required number of followers before pitching their first $1000 partnership
🙄Needing a certain amount of money, time, or equipment, before they can start seeing traction
🙄Having the perfect conditions in place before in order to start chipping away at their goals
Sound familiar?
Yet this couldn’t be further from the truth. 🙊
You might be surprised to discover that wildly successful influencers didn’t get where they are by focusing on any of the above. It’s why unlike other “Instagram experts” out there, I won’t tell you to rely on trending strategies with an expiration date.
Because if I only teach you how to “hop on a trending audio to grow” or “start pitching for paid partnerships at 10k followers or more,” your journey to becoming a successful influencer will end up feeling like a neverending uphill battle–forcing you to scramble at any minor disruption.
Worst of all? It wouldn’t set you up for the type of creative thinking required to navigate changes and adaptations that are a certainty in the ever-changing online landscape.
You’ll end up feeling lost and confused, worried that you can’t keep up whenever a trend hits the industry, or a brand new feature rolls out on the platform.
You might also lose interest, believing that becoming an influencer and content creator just isn’t for you, which just isn’t true.
Instead, what matters in becoming a well-compensated, passion-filled content creator who continues to hit their stride is knowing how to craft a growth and monetization strategy that works specifically for you, your interest, and your goals at any stage of your career…
Whether that’s growing your first 1000 followers or taking your account from micro to macro-influencer status, or breaking out of the paid for 1 post cycle to 4-figure long-term partnerships.
👉It’s knowing exactly the pages available to you to craft your own winning playbook.
Because there’s no new original growth hack out there. But knowing the tools at your disposal to formulate your winning strategy, not mimicking someone else’s, is how you achieve real sustainable success that lasts years.
It means:
🙌Never worrying about algorithm updates because you know how to work with it regardless of what it favors.
🙌Recognizing the value your content offers a brand and charging fairly for your work (regardless of follower count).
🙌Knowing how to make what you have work for you – without quitting your 9-5 job to take your growth seriously, upgrading to the latest iPhone, or spending $$$ on a rode wireless mic or fancy camera equipment.
🙌Taking small confident steps towards those big, shiny goal of yours ASAP.
How?
Because you don’t need to rely on anyone for your next steps.
This is why instead of telling aspiring influencers to rely on growth hacks with expiration dates, I’m so passionate about equipping you with the right tools to create your own strategy.
It’s the key to building a sustainable career that you are in control of (not one that’s left to the whims and moodswings of social media).
When you get this skill, everything else falls into place.
✅Knowing exactly how to analyze the state of the industry and make informed decisions to adapt accordingly
✅Finding areas of opportunities specifically for you
✅Confidently demanding the compensation you deserve knowing what goes on behind closed doors when pitching/negotiating high-paying brand partnerships.
Looking to unlock that new reality for yourself? Here’s my advice:
You’ve got this.
Catarina
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