As creators, your followers aren’t just random faces on the internet. They are part of your community – 

Aka: a group of people who resonate with your story, your values, and your journey. They actively chose to follow YOU. 

And if there’s one thing that makes or breaks your success as a creator: it’s having an *engaged* community. 

Why? Because an engaged community is your corner of the internet that roots for YOU and supports your endeavors. 

Think about it. 

♥️ Your community likes, comments, and shares your content without you asking for it (hence your key leverage for paid partnerships)

🤝🏻They support you as you branch out as a creator (think: sold-out storefronts and fully-booked services)

👥 They become “your people” aka the ones who understand your journey, lift you up, and celebrate your wins.

Community is the heartbeat of your mission as a creator. It’s proof that you’re building something bigger than yourself.

Which is exactly why, going into 2025 – building an engaged community should be at the top of your priority list. 

“YES, Catarina, I get this! But how do I create more engagement in my community? It’s pretty stagnant right now! 😣”

Worry not. This is exactly what this email is for. 

Here are my top 4 tips for you to (re) engage your community – even if you’re just starting out ⤵️

✨START BY OFFERING VALUE: 

Engagement starts with giving. Think about what your followers can take away from your content. 

💡 For example, it’s not enough to just put “slow travel” in your bio — show your audience how you got into slow travel. Share tips, stories, or lessons that inspire, educate, or entertain. The more value you offer, the more your audience will feel compelled to follow, connect, and engage with you. 

✨CRAFT A SPACE FOR INTERACTION: 

Make engagement a two-way street. Respond to comments, engage in DMs, and create opportunities for your followers to feel heard and valued.

Here’s how you can do that 👇🏻

• Host Live Q&A sessions
• Run polls or challenges
• Ask for feedback on your content. 

You can also share behind-the-scenes glimpses of your creator’s journey to make your followers feel more connected and excited about what’s to come in 2025.

✨USE THE FEEDBACK TO INSPIRE FUTURE CONTENT

Engagement thrives when your audience feels they’re shaping your journey. Use their comments, questions, or reactions to inspire future content.

💡 For example, if someone asks a “how to” in your industry → reply to that comment in a Reel. This kind of co-creation not only boosts engagement but also strengthens the bond between you and your community.

Also, lean into your analytics to find out what posts/Stories resonate with your audience. Then use those themes to inform your future content. 

✨ MAKE THEM FEEL SOMETHING

Social media might feel like a numbers game sometimes, but behind every profile is a real, human being. And humans? We’re wired for emotion. A clever CTA or a fun sticker is great, but what truly sparks engagement is making your audience FEEL something.

When your content taps into emotions—whether it’s joy, nostalgia, curiosity, or empathy – it creates a connection. 

People are far more likely to like, comment, or share something that resonates with them on a personal level.

💡 For example, if you run a fitness account, don’t just post a picture-perfect salad. Share a story about your struggles with healthy eating—like the times you caved to late-night cravings and how you slowly built healthier habits. That kind of vulnerability evokes empathy and relatability, making your audience feel seen and understood.

Bottom line? If you want engagement, don’t just post — connect.

With all these tips in mind, I want you to know that building an engaged community is a journey NOT an overnight win. 

So, don’t hesitate to put in consistent effort. Sooner than later, you’ll create a space where people feel truly connected to your mission.

Chase those dreams,

Catarina