Last week, I shared 3 important takeaways that you can learn from the current conversation around NYC influencers.

Today, I want to highlight 3 big mistakes most aspiring (even established) creators make that slow their growth and profitability down.

1️⃣ Treating your content like a personal diary

Yes, sharing content outside of the scope of your niche (like this post) can be an incredibly effective way to build community. However, you need to strike a balance between content that’s useful for your audience and content that builds relationships.

👉Ask yourself: What value can I bring my audience today?

Is there something informative, entertaining, or inspiring about what you’re sharing? Even stories that are more personal in nature can provide value by relating to an experience your audience might have.

Remember, social media is a conversation, not a monologue.

2️⃣ Blindly jumping onto a trend

There’s no denying that jumping on trends early allows you to ride the wave of virality. Being one of the first to catch on is a great way to grow quickly.

However, the mistake most creators make is hopping on a trend without adapting it with a unique perspective, style, or twist that aligns with you and your niche.

Make the most out of this growth opportunity by adapting a trend so that it is relevant to your audience in a way that is unique to you.

3️⃣ Being generic

If there’s one clear takeaway from the NYC influencers conversation, is that originality and uniqueness are the key to standing out.

Don’t force yourself to fit into a projected image of what you think an “influencer” should be. Instead, inject your expertise, experiences, and personal opinions into your content. This authenticity is what draws followers in and sets you apart in the sea of sameness.

Avoiding these 3 mistakes alone will make a difference in your content and growth.

But if you want a list of 17 more mistakes to avoid, click right here to grab this free guide.

I’m excited to see you carve out a little slice of the platform for yourself!

Xo

Catarina