One of the most common fears I hear from my community is “Isn’t it too late to turn content creation into a career?” This is a valid concern based on how saturated the market is currently. However, having more users on Instagram also means having more opportunities to find and reach more people. In today’s competitive social media landscape, understanding how to reach more people on Instagram is essential for content creators who want to grow their audience and expand their influence. In other words, it’s not “too saturated” or “too late” IF you know how to stand out. Whether you’re just starting or looking to take your content to the next level, knowing how to grow an Instagram account and how to get views on Instagram can make all the difference. With the right strategies, you can increase engagement, attract new followers, and ensure your content is seen by the right audience.

Create a Unique Instagram Aesthetic & Personal Brand 

The most successful Instagram creators have a distinctive look and feel to their profiles. Whether it’s through a specific color scheme, editing style, or brand messaging, having a cohesive aesthetic helps you stand out. There’s a lot of advice from Instagram experts about how “curation” or an “aesthetically pleasing” grid is out. That audiences are craving more authenticity. However, I’d argue that even the most organic-appearing grids are still carefully curated aesthetics.

Take Nutter Butter’s chaotic feed, for example. It looks like a complete hodgepodge of overstimulating imagery. While it might feel like a messy slop, this is actually curated very carefully to elicit a certain feeling. 

This article by Sprout Social validates my claim. While it’s geared towards businesses, the same applies to influencers and content creators. Creating a unique Instagram aesthetic is an important part of visually communicating who you are and who you’re for. It’ll encourage your audience to engage with your account consistently when you’re visually consistent, too. If you want to learn how to grow an Instagram account, focus on crafting a recognizable and appealing visual identity.

Start an Original Content Series 

One of the best ways to keep people coming back to your profile is to create a binge-able content series. There’s no right or wrong way to do this. Whether it’s a weekly Q&A, a behind-the-scenes vlog, or a challenge, having a recurring theme gives your audience something to look forward to. This not only boosts engagement but also strengthens your personal brand. Here are some ideas for an original content series:

• A day in the life of a [INSERT SPECIFIC TITLE HERE]
• Reviewing popular [INSERT PRODUCT]
• Outfits I’d wear if I were a character in [INSERT TV SHOW/MOVIE]
• How much does $10 USD get you in [INSERT COUNTRY]
• Things you didn’t know about [INSERT NICHE SPECIFIC TOPIC]
• Day [NUMBER] of [INSERT GOAL HERE example: going full-time on social media]

If you’re wondering how to get views on Instagram, a well-executed series can drive repeat visits to your content.

Lean Into Your Uniqueness 

Many creators try to fit into trends, but the most successful ones lean into what makes them different. Whether it’s a unique perspective, an unconventional approach, or even a perceived flaw, what sets you apart can be your biggest asset. Embrace what makes you stand out, and you’ll naturally attract an audience that resonates with your authenticity. Learning how to reach more people on Instagram starts with embracing who you truly are.

Establish & Stick to Your Values 

People are drawn to creators who stand for something. Whether it’s sustainability, mental health advocacy, or entrepreneurship, having clear values can help you connect with a passionate audience. 

This Forbes article states that 82% of consumers support brands with values that most align with their own. Authenticity and conviction can be powerful tools in learning how to grow your Instagram account and reach your target audience.

Engage in Meaningful Conversations 

Rather than simply replying to comments, initiate deeper discussions with your audience. Ask thought-provoking questions in your captions, share personal stories, and encourage followers to share theirs. Instagram prioritizes content that fosters genuine interaction, making this a highly effective strategy if you’re learning how to get views on Instagram.

Another tool to utilize is engagement stickers and sticker boxes on your stories. Encourage your audience to participate and share their thoughts. Use polls and quizzes to get them involved with what they’d like to see in your content. Increasing your reach on Instagram requires engaging the community you already have.

Turn Your Struggles into Strengths 

Many creators feel held back by insecurities, but these can actually be the key to building a loyal community. Share your journey openly—whether it’s overcoming imposter syndrome, dealing with failure, or learning new skills. For example, one of my biggest insecurities when starting my career as an influencer was that English wasn’t my first language. However, I leaned into it and it resonated with people who were in similar positions. 

Vulnerability fosters connection and can set you apart from other content creators who only showcase a curated highlight reel. This is a game-changing approach if you’re figuring out how to reach more people on Instagram.

Tell Stories That Resonate 

Stories captivate audiences and make content more memorable. Instead of posting generic captions, craft narratives that take followers on a journey. Whether it’s a personal anecdote, a transformation story, or an inspiring moment, storytelling enhances engagement and encourages shares, helping you reach a wider audience. An example of this from my own account is my and my husband’s journey to becoming American citizens. While it isn’t directly related to luxury travel, it gets my audience invested in my journey beyond how I show up on Instagram. It also builds personal connections that foster deeper engagement.

Break the Mold with Unexpected Content 

Don’t just follow trends—create them. Experiment with formats, challenge norms, and surprise your audience with fresh, unconventional content. This could be a humorous take on a common topic, a bold opinion piece, or an interactive experience that gets people involved. Standing out requires innovation, so don’t be afraid to push creative boundaries.

Make Your Audience Part of Your Content 

The more invested your audience feels, the more likely they are to engage. Create interactive content that involves your followers—host live discussions, or run collaborative projects. If you’re wondering how to grow an Instagram account, making your audience co-creators is a highly effective strategy.

Become Known for Something Specific 

The fastest-growing Instagram accounts are often associated with a distinct niche or expertise. Whether you’re the go-to person for digital marketing tips, aesthetic home decor ideas, or sustainable fashion, owning a specific space helps you stand out in a crowded platform. Narrowing your focus and consistently delivering value within your niche is a proven way to get views on Instagram and expand your reach.

Hint: Yes, this has to do with niching down. When you think you’ve niched down enough, think again. One of my Influencer Mastercourse students saw exponential success when she niched further down from crocheting to one specific crochet stitch.

Wrapping Up

By implementing these creative strategies, you can learn how to reach more people on Instagram, increase engagement, and position yourself for long-term success. Whether you’re aiming to grow your personal brand or scale your business, these actionable Instagram growth strategies will help you stand out and thrive in an increasingly competitive digital space.

P.S. Ready to dive deeper into your foolproof Instagram growth strategy? Save your spot to my brand new free class – 4 Steps to Grow Your Audience & Land Your First Paid Brand Collab.