By Catarina Mello

Skyrocket your following by the 1000s, land 5-figure brand collabs, and become an “how-is-my-life-this-good?” content creator on Instagram this year — whatever your niche  

This is your A-to-Z blueprint of what’s working in 2024.
Ready to bid adieu to your cubicle?

LET’S Go → 

TM

You want to get in on it. 

But between the latest “5 Ways to Make Your Reels go Viral” blog posts and the free YouTube videos that teach nada but the basics,  you’re still like “I’m so freakin’ drawn to this, but HOW the heck do I do it?” 

There’s a once-in-a-decade opportunity to grow faster on Instagram, and it’s happening

right now 

which was made humiliatingly clear when that big brand DM’d you, asking to see your media kit — and you ran faster than Sandra Bullock during Runaway Bride to put one together.

Maybe you’ve had a few TikToks blow up.

That hotel invited you for a free stay. 

And the “omg, thank you for posting this!” comments came in… 

and the “can we send you this free hairbrush?” DMs have all got you thinking “maybe this can become something bigger.”  

But your day job is “fine.” You could totally stick it out for just a bit longer. However...

The minute you start asking, “what am I DOING with my life?!” is exactly when it’s no longer an option to NOT follow your dreams.

You’ve got a knack for social media.

And a firecracker spirit. 

You know in your gut that becoming a content creator is what you’re meant to do.

But you’re sitting at 300 followers on a personal account that has *zero* to do with what actually makes your heart sing.

And wracking your brains to DIY your dream career with vague advice like “just pick a niche & post consistently” –

Kills your motivation faster than logging into work on Monday mornings. 

Or maybe you’ve got 10,000 followers with your beautifully aesthetic content — but you're not making any money from it






Maybe you’re a total beginner…

and                  how it would feel to:

imagine

So, let’s leave the “I’m afraid Aunt Polly will make fun of my Instagram videos – and so will my college friends” worries behind

have 500 new people clicking your “follow” button every single week

line your pockets with revenue through your new Like to Know It account and brand campaigns,

wake up without an alarm because you’ve instilled a “slow morning” policy

lock in an automated content plan, courtesy of your newfound skillset where you’re editing photos in Lightroom faster than a professional wedding photographer,

post 3-5 viral-worthy Reels every week so you can grow 180k in 4 months like Amanda, my student, did.

And hop in the driver’s seat 
of your                      

a foodie micro-influencer who started bringing in $3k per month — with a following of only 1,000.

Like Chelle did

who MADE OVER $12K IN PAID PARTNERSHIPS + $15K WORTH OF PRODUCTS RECEIVED IN ONLY 12 MONTHS

Or Tamra did

Or any of my students with UNDER 5,000 followers who are earning $1,000s a month in brand deals, but only because they know how to navigate lingo like whitelisting and UGC licensing rights - and how to charge for those things.

who, with only 400 followers (!!), landed an epic collaboration with a global brand.

Or Mridula

Who landed a PAID collab with a resort in Finland, and five partnerships in Mexico (including one with the Tourism Board!) with less than 2k followers.




Or Tania

freaking life

And hop in the driver’s seat of your                      

Becoming a paid influencer isn’t something for photogenic unicorns







It's a career for regular people with big dreams, like you and I. 

LET’S Go → 

LET’S Go → 

LET’S GO →

LET’S Go → 

But before you tell me you don't believe me, there's something we need to talk about: 
 

3 lies that need to be straightened out with a titanium flat-iron


When really, your smartphone is enough. All you need is editing skills to turn smartphone photos and videos into scroll-stopping posts. 

Like Amanda who grew to 200k followers AND closed 6-figures in partnerships in just one year filming all her content on her iPhone!

→ “I’ll have to pay a gazillion dollars for a camera I don’t know how to use”

→ “I’ll need 50k-ish followers before I ever land a paid collab!” 

When really, micro and nano-influencers will be on the receiving end of the majority of brand collab money this year.

Like my student Karen, to landed her first major brand campaign with only 7900 followers. This campaign is paying her $1200 per month for 12 months. That's a total of $14,400 for ONE collab, with less than 10k followers.


Or my student, Abigail, who was able to secure NINE 5-star hotel collaborations across Asia with just 3500 followers.

Not to mention Tamra, who pitched to the Thailand Tourism Board, and snagged their all-sponsored collab with just 500 followers. 


Even if there are tons of people out there creating content in your niche, that shouldn’t be the reason why you aren’t getting started now. ‘Cause all you need to “stand out” from the crowd is to create a personal brand that’s rooted in YOU. I teach you how to create an unmissable personal brand inside Module 1.

Using the same 6 principles from Module 1, Lily (from Healthy & Fabulous) created a one-of-a-kind personal brand in the seemingly overcrowded “food and lifestyle” niche - which helped grow her followers by 40k people! 


→ “Isn’t the market too saturated to start NOW?”

you'll eating an authentic pizza on the balcony of your Italian AirBnB (or just going for brunch with a friend on a Tuesday) because you've finally got time freedom — is SO freakin’ doable




By this time next year

And you don’t need 10k followers to do it.



✔ Deploy the same 9 strategies Jenny used to grow her fashion account from 1500 to 30k followers in 2 months

✔ Fire off your media kit (as early as tonight) using one of 3 done-for-you media kit templates I have waiting for you in Canva

✔ Whip up scroll-stopping content that grow your followers AND your bank account (by the 1,000s)

✔ Negotiate $1k, $2k, and $10k brand partnerships like a baddie — using the exact stuff I use to negotiate my own brand campaigns

✔ Utilize my pricing formula to nail down exactly how much to charge for each type of brand collab.

✔ Sound like a competent whiz while you confidently navigate industry lingo like exclusivity, image rights, whitelisting and boosting with brands

✔ Create an incredible community who DM you “thank you posting that; I feel so seen” on the regular”


By using the 10 modules full of ‘what’s-working-in-2024’ info I’m about to share with you, you’ll:

transforming it into a booming content creator career is possible for you today.

As long as your passion is anything on this list:

Interior design
Quantum Computing (yup)
Literally whatever you’re passionate about 

Crochet! 
Surfing
Minimalist lifestyle
Veganism  

Beauty 
Fashion
Travel
Foodie stuff  

But you need an arsenal of pitch templates,
A “here’s exactly how to do it” blueprint,
And growth strategies that are working now to do it. 

It doesn’t matter if you’re still in a demanding 9-5.

Pets
Health
Wellness 
Parenthood 

The same step-by-step 1,000s of my students are using to land paid brand collabs that exceed their 9-5 salaries — across every niche!

Introducing 

Which is why I’m pumped to introduce the secret weapon that’s taken my students from“mayyyybbe a side-hustler” to“FULL-TIME influencer, baby!”

ENROLL NOW →

TM 

BY CATARINA MELLO

Influencer Mastercourse
by Catarina Mello

One Payment

TOTAL VALUE: $4615

✔ Lifetime access to the Influencer Mastercourse program ($2397)

✔ Lifetime access to private members-only Facebook community for support ($394)

✔ Monthly 1-hour Live Q&A with me ($600)

✔ Brand Collabs Pitch Templates & Media Kit Templates - ($247)

✔ My exclusive Lightroom Preset collection ($129)

✔ All other bonuses ($304)


1x $997

You can choose from TWO different payment options:

Pay in-full now and SAVE
Or enroll in a payment plan

three payments

3x $357

ENROLL NOW →

ENROLL NOW →

Here's what you get when you enroll IN THE:

All prices are in USD. If you enroll in a multi-payment option, charges will occur today and at the same time in subsequent months until completion.

Need help ordering or have further questions?

Email us at support@catarinamello.com and we'll get back to you as soon as we can!

All yours for the special price of: $997

TM

Partly because I was the solo earner of my family then, with my husband (and now business partner) pursuing an expensive MBA with a big student loan to pay. 

Partly because I was afraid of being judged for switching from a “reputable” job to something unfamiliar to my friends and family.

But I also knew that I could no longer go on doing a job that made me feel suffocated. 

So, I pushed my fears aside and finally hit “post” from my public IG profile on January 7th, which completely changed my life…

In 2.5 years, I grew from 0-200k followers on Instagram, garnering $250k+ from brand partnerships alone.

I quit my job because I was making way more money as an influencer part-time than with my 9-5 full-time. 

And I’ve only grown since then.

I’ve worked on campaigns with brands like Four Seasons, Hilton, Ritz Carlton, Marriott Bonvoy, Airbnb, United Airlines, Qatar Airways, Trip Advisor, HBO, Amazon, LinkedIn, Revolve, Japan Tourism Board, Visit Mexico, and many more.

I’ve watched the Northern Lights bloom across the sky, experienced profound moments on a Tanzanian safari, soaked up luxury in hotels across the globe… and shared it all with an incredible community.

Meet your mentor.

I’m a full-time travel influencer with 60+ countries in my passport and $1M worth of paid campaigns under my belt.

Hey there. I’m Catarina

But before you go any further – you should know I hate avocados. #sorrynotsorry

Prior to making travel my main hustle, I worked at Google advising high-level executives on their marketing strategy. Think big titles (CEO and CMO) and big-money campaigns. It was a “good” job in a "dream" company, and the career path I was “supposed” to have. 

But after that one trip to Bali in the winter of 2016, I could no longer ward off my inner voice that kept telling me — “What are you doing with your life, Catarina?” And even though I knew that creating my dream life was 100% possible through Instagram

(I mean, I had a tech background. I knew how the algorithm worked. Plus, I saw how big Silicon Valley companies were delegating their marketing budgets to influencersm — I was helping them strategize it!)

I was still scared to take the leap. 

But my biggest achievement of all? Helping 4500+ students to confidently build their dream lives on Instagram.

I’ve created a multi-7-figure business with a team of 10.

My students have: 

→ left their corporate jobs to do what they love for a living
→ moved countries to dream locations they never thought possible
→ gotten paid to stay in luxury hotels around the world
→ launched mentoring programs and digital products
→ partnered with amazing brands like 

That’s how I know, living this one-of-a-kind, freedom-filled life is 100% possible for you too. A no-limitations career you deserve is absolutely within your reach.

So, how quickly can your life change? Hear what my students are saying just MONTHS after signing up:

I WANNA JOIN THE SQUAD! →

The Influencer Mastercourse can be the thing that takes you from “I post when inspired, then fall off the horse again” to riding that horse into the sunset of your wildest freakin’ dreams









→ a seasoned nano or micro creator who wants that “I create my own schedule” kinda life

→ a brand new content creator starting at zero 

→ You know deep down that you're meant for more than a desk job

→ You want every piece of info you need to become a successful creator so you can stop stuffing all your travel plans into 2 weeks of PTO and continually face the reality that you have no choice but to return to the office after every holiday break.

→ You’re fiercely serious about keeping that silent promise you made to yourself to “follow your dream, however that unfolds …”

→ You’re ready to build a brand around Mom Life, Van Life, Plant Life, Travel Life — whatever it is you’re crazy about (because ALL of it is monetizable, especially in today’s climate) 

→ and you’re excited for that in-your-reach moment when a brand partner responds to your proposal with a 3-liner, and it goes, “We’re in. Just paid the invoice. Can’t wait to see what you create.”

If you are

And if…

or

You’ll whip up a professional-looking portfolio.

You’ll master creating engaging content so you don’t feel anxious hitting ''post", knowing your loyal audience will show up almost immediately to say how much they loved it

You’ll celebrate being on the receiving end of invites to influencer events like Revolve Festival, free stays in the Four Seasons in Thailand, fun swag like free Dior Beauty boxes, free roller skates — whatever makes sense for your niche.

You’ll finally reach that “I’m really doing this!” moment because you stopped rejecting the BS belief that this would fall in your lap when the “timing was right.”

Because you took it upon yourself to take back control of your one precious life.

You’ll grow your audience in droves — like my students are doing every. single. week.

Here’s what your study itinerary looks like:

It’s time to put on your analyst coat ‘cause “just post consistently” typa advice doesn’t work in 2024 anymore. IG success requires you to leverage your analytics and data efficiently. By the end of Module 9, you will – 

✔ Feel confident looking at numbers – and know exactly what they’re telling you about your business
✔ Employ data-driven strategies to move your biz forward
✔ Truly understand why generating performance reports could help you have your biggest month yet.

Module 9: Understanding Data

Aka, the module where you’ll learn to convert your passion to a well-paying profession. In module 8, you will –

✔ Learn when you should say no to brands – and why
✔ Create a killer media kit that labels you as a VIP (no matter the size of your following)
✔ Navigate press trips in a way that makes brands BEG you to come back
✔ Learn how to diversify your income stream (and why you’ll make more $$$ this way)
✔ Utilize my best-performing email templates so you can pitch your dream brands
✔ Confidently price the 7 different types of brand partnerships that’ll come your way
✔ Find out when to get a talent manager so you can better manage your collabs


Module 8: Monetizing

The biggest reason why aspiring creators fall off the wagon is because they are hounded by the bazillion if’s and but’s of pursuing this career path. By the end of module 0, you will –

✔ Set yourself up for success by developing a future-forward mindset. 
✔ Discover how to move past your fears and insecurities
✔ Get comfortable confidently stating your expectations for your career
✔ Learn how to use a growth mindset to move through imposter syndrome
✔ Open yourself up to the possibility of very. real. success. 

Module 0: Getting into the Right Mindset



Once you’ve launched into teh right mindset, you will start laying the #1 foundation for success on social media – building an unmissable, follow-worthy personal brand. By the end of module 1, you will – 

✔  Discover your “X” factor aka: the unique value *only* you can provide (trust me, you def have one)
✔  Get laser-focused on your niche and your Zone of Genius (aka: things that get your audience to DM “I love your page” on a daily)
✔  Curate an IG bio that attracts your DREAM following and brand partners
✔  The 3 different IG accounts that exist – and which one your biz needs
✔  Craft your personal strategic content creation plan that feels easy to stick to - and makes you STAND OUT

Module 1: Establishing a Personal Brand

We’ve got your brand foundations in place. Now, you’ll spend time learning how to make the algorithm your best friend.
In module 3, you will – 

✔ Learn how the algorithm ACTUALLY works in 2024 – and why there’s so much contrary opinions about it (plus which one’s true)
✔ The 3 algorithm phases that will push your posts to the Explore page
✔  3 crucial factors of high-ranking photos and videos to implement RIGHT NOW to create a share-worthy, algorithm-loving feed

Module 2: Decoding the Algorithm

Even if you’ve never been known for your photography skills *and* thinking about technicalities like composition, saturation, etc makes you dizzy → Module 3’s where you go from “photography noob” to “photography pro.” By the end of the module, you will – 

✔ Design a beautiful IG feed that’s inspiring, personable, and genuine 
✔ Learn how to take incredible photos and videos without having to buy a fancy camera
✔ Get a lowdown on planning a photoshoot in your free time like a pro
✔ Uncover the secret to my most-liked photos (hint: it’s all about the set-up)
✔ Get savvy with my editing process (like Lightroom) and presets so you can stand out in your niche

Module 3: Mastering Photography

The secret to converting your page visitors into die-hard followers who always come back for more? Crafting quality content that they vibe with. With Module 4, you will – 


✔  Learn how to write captions so readers feel like you’re personally speaking to them
✔  Batch out a month’s worth of content – in 1 weekend
✔  Make the content creation “C3 Method” your own so you can create an authentic and binge-worthy feed
✔ Discover the strategy for long-lasting success, and how to move through trends and seasons
✔  Plan your feed without anxiety about the “layout” or "aesthetics”


Module 4: Creating Quality Content

Now that you’ve learned the basics of creating a can’t-put-downable IG page, it’s time to grow your presence to reach a wider audience. By the end of Module 5, you will – 

✔  Skyrocket your followers with a step-by-step guide on how to execute 9 growth strategies to reach MORE people organically in 2024
✔  Pick up a hashtag strategy that gets you consistent exposure to new audience (and yes, hashtags still work)
✔ Get aware of 4 controversial ways to gain followers (I don’t recommend them - but I want you to know what’s out there)
✔  Grasp the foundations of organic IG growth so content creation feels fun and rewarding 

Module 5: Implementing Growth Strategies

Tap into the fastest-growing *organic* opportunity on Instagram – IG Reels. With Module 6, you’ll find – 

✔ Everything you need to know about the Reels Algorithm
✔ Anatomy of a high-performing Reel and 10 types of videos you should try right away
✔ 6 Strategies for creating viral Reels to jumpstart your growth – including how to master trends and transitions
✔ Step-by-step, easy-to-do Reel editing tutorials

Module 6: Skyrocketing Growth with Reels

THIS IS EXACTLY WHAT I NEEDED! COUNT ME IN! → 

One of the biggest reasons why people love personal brands is the sense of community and belonging that comes with them. In module 7, you’ll learn to create an engaged community by –

✔ Applying 4 doable-with-a-time-crunch engagement strategies you’ll want to start today 
✔ Discovering what to post and when…and why it matters
✔ Activating 14 psychological triggers through your content to encourage likes, saves, shares and DM’s
✔ Deploying 4 strategies to make your Stories more interactive
✔ Becoming an IG Story Master (and get totally comfy on camera!)

Module 7: Building an Engaged Community

"Since joining the Influencer Mastercourse I've gained over 50k followers on TikTok, had multiple TikTok & Reels go viral and I've landed multiple brand partnerships and deals including huge names like M&M's, Expedia and Chevrolet, to name a few. The course has been a great investment for me; not to mention I've gotten so many paid partnerships that it has paid for itself multiple times over at this point.”

Since joining the course I’ve achieved so much and I’m so proud and grateful. I started the course in March 2022 with just 8000 followers and I’m now at 102K. I’ve had several videos going viral (my best one had 14M views). I landed 3 paid partnerships, one with a country’s government and one with a multinational company for several thousands dollars, and I am currently working on several partnerships with companies connected to my niche.

@alexmanderstam

"The last year since I joined the Influencer Mastercourse has been a whirlwind! Within the first 3 months of purchasing the course, I was already getting paid by brands. Fast forward to today, I have a community of over 100k followers, work with brands like Adobe and Notion, and made 2x my old corporate salary. Before joining the course, I had never invested in myself, and I felt like I was taking a huge risk. The investment came back 100-fold, and we are just getting started!"

Alex

Lorie

Ellen

@anywherepluseverywhere

@leausongeante

My Exclusive Lightroom Preset Collection 

And because The Influencer Mastercourse isn’t just an investment for now, but for your future

$129 value

You’re also getting these Bonuses

BONUS 1

My Tried-and-True Pitch Templates & Media Kit

$247 value

Pitch Templates + 3 Customizable Media Kit Templates (so you can confidently land your dream collabs!)

BONUS 2 

Influencer Business Starter Kit 

$139 value

Includes invoice template, project proposals, project recaps, and a contract checklist -- so you can start creating your biz from Day 0 minus the guesswork!

BONUS 3

Monthly 1-Hour Live Q&A with me in Facebook

$600 value

Get all your burnings biz Qs answered every month so you’re never feel you’re going at it SOLO

BONUS 4

Recordings of my exclusive Interviews with Industry Experts 

$165 value

including talent manager, PR manager, Pinterest pro & more! Envision what your biz in the near future looks like. Then, lay a solid plan to get there.

BONUS 5

Influencer glossary 

$165 value

Aka: the all-you-need key to sounding like a pro even if you’re *just* starting out

BONUS 6

So you can edit your photos just like me with just a few clicks!

Listen in on the experiences of people who’ve been inside this support network that roots for you every step of the way

  LET’S DO THIS! → 

Landed a $5.7k brand partnership

5K collab with Amazon Fashion 

Viral Reels (4.4M views) and 20k+ new followers in 5 months

35K new followers + all-expended-paid trip to Tanzania!

Paid collab with her dream brand

€2.5k in brand deals in a month

Here’s everything laid out for you…

→ 10 modules with 80+ videos to help you go from aspiring influencer to fully-firing content creator [Value $2000]

→ Nitty-gritty of “what works on IG in 2024” – algorithm, content strategy, Reels, community building [Value $2000]

→ Complete low-down of how to land collabs that pays in $1000s with pitch templates, media kits, and an exclusive training on pricing [Value $1250]

→ Vault of influencer business-specific templates (invoices, media kits, proposals, project recaps) [Value $500]

→ Lessons on photography with access to exclusive Lightroom presets for easy editing [Value $1000]

→ Monthly 1 hour LIVE Q&A sessions inside FB group [Value $600 per call] 

→ Lifetime of the program access with refreshed modules [Value priceless]

→ Lifetime access to private Facebook community [Value priceless]

Everything inside the Influencer Mastercourse is valued at over $7000. 

One Payment

Ready to commit to this “influencer thing” seriously? 

1x $997

You can choose from TWO different payment options:

Pay in-full now and SAVE
Or enroll in a payment plan

three payments

3x $357

ENROLL NOW →

ENROLL NOW →

All prices are in USD. If you enroll in a multi-payment option, charges will occur today and at the same time in subsequent months until completion.

Need help ordering or have further questions?

Email us at support@catarinamello.com and we'll get back to you as soon as we can!

Before you know it, another year would have passed by with you stuck in your cubicle, doom-scrolling the IG feeds of people living their dreams loudly. 

I want 2024 to be *the* year you look back on fondly as you take your career into your own hands. 

So, here’s my promise to you to give that lil extra push. ⬇️









I’ll insist on giving you a full refund. You can find all the complete details in the Terms & Conditions.

The Mastercourse do-the-work Money Back Guarantee:

 pinky promise

If you’ve completed the course and all assignments, and are doing the work on your side by implementing what you’ve learned within 30 days, but haven't seen any results and still don’t feel like you have the clear, step-by-step strategy to support your full-time influencer status – then please reach out to support@catarinamello.com.

Before you know it, another year would have passed by with you stuck in your cubicle, doom-scrolling the IG feeds of people living their dreams loudly. 

I want 2024 to be *the* year you look back on fondly as you take your career into your own hands. 

So, here’s my promise to you to give that lil extra push. ⬇️












I’ll insist on giving you a full refund. You can find all the complete details in the Terms & Conditions.

Frequently Asked Questions

Then the first few modules might be review for you, but once you get into the monetizing module, typically that’s the game-changer my seasoned pros get excited about.

Here’s how the monetizing module breaks down:

Ways of monetizing & how to diversify your income
Working with brands
Brand partnerships + how much to charge
Adjusting your rates + sending proposals 
Press trips 101
Creating a killer media kit
The top 30 influencer platforms to get on
Getting your name on PR lists
Following up: the 3x3 rule that will get people to reply
Pitching & Winning negotiations
How to review a contract
Collab red flags: What to watch out for
What to do after you sign a campaign
Getting repeat clients
When (and how) to get a manager

… if getting your hands on those 15 video lessons of Module 7 sounds worth it to you, the Influencer Mastercourse can definitely help you.

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  -

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  +

Depending on your niche, you may be able to create all your content in the privacy of your own home office. But if you know that won’t be you, can I first acknowledge that comment? 

The “pretentious selfie stick girl” is pre-creator era thinking. 

Content creation is a legitimate marketing job. Anytime you snap footage, you’re contributing to a content plan, whether it’s your own or a brand’s. And you’re often paid for it.

It’s not drastically different from being a professional photographer. Can you think of yourself as that instead?

Yes, taking pictures of yourself in public will always feel a little funny, and you’ll have to do it regularly (in most cases, at least). But if you can get behind the idea that you’re executing a work task, it becomes less weird. 

People more or less get what you’re doing. Plus, the discomfort won’t feel so bad when you’re snapping pics knowing you...

are off to an all-expenses paid vacation to Milan next month
just watched your following count cruise from 4k to 8k over the last 4 weeks
will be invoicing $1,000 for a 8-second TikTok 

Random strangers aren’t paying your bills. But your photos are. And if that’s hard to cope with, you have over four thousand friends (and counting) to lean on inside the Influencer Mastercourse Facebook Community. 

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  -

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  +

This question is SO GOOD. If you're a travel creator, this will impact your travels to a degree, of course. But it shouldn’t ruin it.

Say your niche ends up being luxury travel and the hotel you reach out to lets you stay 3 nights for free in exchange for 2 reels and 3 story sets. And you want to grab extra content to post on your account for the next week — the reality of your trip will be some version of this: 

you wake up for sunrise to get footage, then spend the day enjoying the property with your travel companion and block another 2 hours around sunset for more content
or you spend 1 full day, snapping photos and filming in a few spots you pre-planned on your shot list

You’ll put boundaries on it, so you know when you’re shooting and when you’re “off duty.” The majority of your trip should be off duty. Otherwise, what’s the point? 

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  -

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  +

It’s going to be a good amount of work, and success won't come overnight. But it’s doable work. 

Shoot content regularly.
Write captions regularly.
Post regularly.
Analyze regularly.

Sometimes brand collabs will feel like a pain-in-the-neck. My student Sally will tell you about the time a brand had her edit the TikTok they were paying her to make 7 times. And she spent 3 hours per edit. That’s 21 hours of work on editing alone.  Granted, she forgot to add a limit to the contract on how many rounds of review the client could request (something I teach in the course, btw). Stuff like that happens as a content creator. This work can be tiring. Sometimes you’ll be hangry because you've been shooting all morning and haven't eaten breakfast yet. But what’s driving you? For Sally, she was getting paid $8,500 for that TikTok plus one other video, so the 21 hours were worth it. 

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? -

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  +

The ones who don’t succeed always know why they aren’t succeeding:

“I know I haven’t been pitching brands as much as I should be.”

“I know I should get myself on all 20 of the platforms brands use to hire influencers.” 

“I know I’m not posting strategic content as consistently as I could.” 

At the end of the day, succeeding as an influencer is just a formula. As long as you follow through with the actions and have discipline, especially on days you don’t feel like it — success is inevitable. But you have to do the tasks the formula requires of you, and be patient. 

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  -

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  +

Absolutely NOT. In fact, I don’t recommend quitting AT ALL until you’re making close to (or more than) your corporate salary. Quitting your corporate job too early might add too much pressure to your work as creator, which often leads to burnout. I only want you to launch yourself into this new career when it makes financial sense to do so. 

Besides, pursuing influencing part-time is 100% possible with a day job. I only quit my day job at Google after I started making MORE from Instagram than my yearly salary – which happened a little over 2 years after I started this side hustle! 

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  +

→ Do I need to quit my job to go full-time influencing?  -

Of course you do. You reading this page, imagining an alternate career where you can work from *anywhere* and out of your own schedule tells me you’re MEANT to be here. Remember, nobody in our industry was born confident. You need to work through your limiting beliefs patiently. I know I did when I was afraid of starting out because I thought being a non-native English speaker – my accent would be made fun of! And I most certainly didn’t have a growth mindset from Day 0. 

Which is why, I dedicated a special module (Module 0) for just mindset. And none of it is complete without a tried-n-true strategy to back up your determination. A step-by-step roadmap to grow your following and monetize it – which is exactly what the rest of the course is for!

→ Is this only for the travel niche?  +

→ What if I’ve already grown a 10k+ following and am pretty good at Instagram?  +

→ I don’t want to become the pretentious selfie stick girl. Be real, am I going to have to take photos in public?  +

→ Does starting an influencer brand mean I have to wear flowy dresses in my pictures?  +

→ I don’t resonate with the word Influencer, and I’m feeling hung up on that!  +

→ Is this going to ruin travel for me because it’s work now?  +

→ Do I need to know a ton about PR and marketing?  +

→ How hard is this gonna be? +

→ Why are some influencers unsuccessful?  +

→ Do I even have what it takes to become a content creator?  -

→ Do I need to quit my job to go full-time influencing?  +

Here are a few non-negotiables. You must be willing to…

✔ Niche down. Instagram won’t show your stuff unless it sees you consistently posting about topics in one overarching niche. If you don’t know your niche, I’ll help you figure yours out without it feeling like a constricted box. 

✔ Show your face. S Sure, there are ways to grow without it, but it’s WAY harder, and also not very good when it comes to monetizing it. Putting yourself out there is scary, I know. But I'll help you get over your fear of judgment (and failure).

✔Play around with the 10 types of Reels I suggest. No more picking apart what others are doing and guessing how they got so many views. Just do what I say when it comes to Reels, and your account will grow. 

✔ Check in with me inside the student-only Facebook Group at least every 2 weeks. That way if there’s been changes to the platform, trends, or new algorithm rules — you’re the first to get my “here’s what to do” solution.

“What’s this gonna require on my end” you ask?

here’s your non-BS criteria. I’m downright devoted to giving it to you straight. I’m an expat and English isn't my native language, so it’s just how I’m wired.

Like it did for 

Follow my lead, and don’t be freaked out if things fall into place a LOT faster than you predicted

It’s simple. 

Jackie (@joujoutravels)

I used to think that I was too old, too ordinary, and that crochet was too narrow a niche for me to build my dream life in. One year ago, I had 800 followers on Instagram and absolutely no idea what I was doing. I sold maybe one pattern every few days, and I was soooo far away from living my dream life as my own boss. Then I joined the Influencer Master Course. In less than a year I have grown my Instagram to 125K followers. I have had multiple reels go viral. I have multiple bestselling patterns on Etsy and during the last six months I have sold about 10 000 patterns. The Influencer Master Course and Catarina has totally transformed my beliefs about myself and what my life can be. I am forever grateful!

Makalani (@nordicyarnart)

“Before joining the course, I was falling for some traps, like following others so that they would follow me back. Since joining the course, I have grown my account by over 100k followers in only 3 months after a stagnant year. I have worked with several tourism boards for paid press trips. This includes Michelin Guide, Visit Abu Dhabi, the Spanish Tourism Board, Amsterdam, Mallorca, and I can't wait for many more. I am also learning not to make mistakes when negotiating brand deals. I recently was approached by a brand who said they could only pay $900 for 1 reel and 6 stories. I sent my rates and turned this around to triple the pay and with half the amount of stories required.”

Kate (@thehappytravelgirl)

“My followers have tripled after joining the Influence Mastercourse. I had about 2000 followers and I'm over 6000 now just a few months later, and it's continuing to grow every day. One of my Reels had over 1.5M views and I gained a ton of followers from that. I definitely would not be where I am today without Influencer Mastercourse.”

“Since I took the course about a year and a half ago, I’ve reached over 110k followers, multi-million views on some reels, 3 million+ impressions some months, and I landed a handful of paid collaborations (a couple over $1,000), including one with Destination Queenstown, New Zealand! I now charge way more for my services than I otherwise would have, and I started a TikTok account that’s gotten over 13k in just 6 months. I was wary of investing in the course since it’s a lot of money! But I could tell Catarina is trustworthy, that she teaches clear paths to follow, and she is a very cool human to have on my team. Plus, I made my money back on my very first brand deal! ”

Bailey (@spiritandguts)

GAHH OK I’M IN! → 

I’M READY TO START MY INFLUENCER CAREER! → 

I’ve always wanted things fast. Which is why, if you’re committed, I insist we work fast. If you’re dead-set on staying middle of the pack (and can digest continuing to “live for the weekends”), I’m not here to convince you otherwise. 

But if you’re committed to fast (and at times, scary) growth, If you’re cool spending 1.5 hours per day on this, plus a few more on weekends — knowing the upfront hustle will be worth it.

And you’re willing to let me coach you through a new abundance-based mindset, growth strategies, and influencer marketing know-how, stuff that’ll make your ascent 10x faster?

The Influencer Mastercourse takes your seed of ambition to become a well-paid influencer, and douses it in Miracle Gro 

(that’s “amazing!” in my native language) 

Still here? “Mara!” 

  LET’S DO THIS! →